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ISSN 2063-5346
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IMPORTANCE OF DIGITAL HUMAN RESOURCE MANAGEMENT

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Prof. Dr. Bipin Sule
» doi: 10.53555/ecb/2022.11.7.60

Abstract

The purpose of this research is to look into the importance of digital Human Resource Management (HRM) practices for organisational growth and development in Micro, Small, and Medium Enterprises (MSMEs) in the Pune District. A standardized questionnaire was used to survey 100 respondents from MSMEs. Descriptive and inferential statistics were used to analyse the data, and regression analysis was used to evaluate the hypotheses. According to the findings of the study, adopting digital HRM practises had a considerable beneficial influence on organisational growth and development among MSMEs in the Pune District. Digital HRM practises such as online recruitment, employee self-service, and performance monitoring tools were found to be favourably connected with organisational growth and development. The study also found that organizational culture and employee resistance were significant challenges to the successful implementation of digital HRM practices. The study contributes to the literature by providing insights into the adoption and effectiveness of digital HRM practices among MSMEs in Pune District. The study highlights the importance of cultural adaptation, effective communication, and change management in the successful implementation of digital HRM practices. The study's findings can guide MSMEs in the adoption of digital HRM practices and inform policymakers on the need to promote the use of technology in HRM practices among MSMEs.

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