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ISSN 2063-5346
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EFFECT OF STIMULATING ELEMENTS ON CUSTOMERS TOWARDS AUTOMATED FOOD DELIVERY ORDERING TASTE

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Dr. S. Antony raj, Dr. G. Udhayaraj
» doi: 10.31838/ecb/2023.12.s2.090

Abstract

Automated food-delivery apps are vital in how people dramatically turn to a restaurant for eating experiences in the contemporary world. The customer has immense an option and knows to order the items of food from a variety of restaurants with a smartphone: which is most popular activities that are making phone calls, texting, checking social media, playing games, and operating apps it uses for sending money, shopping online, paying bills, checking bank accounts, sending e-mail and budget management and follower of internet and reimposed of the smartphone helps to members working family as well as the participation of women in the workforce are accepting the rapid digitalization and encounter the online food delivery services among the consumer across tier I and tier II cities Meanwhile the restaurants have got tactical swap with potential food delivery of automated apps. Online food delivery service enablers were supplying cooked meals and related items ordered through mobile apps, winning a vast considerable market share and customers across the globe. They redefined innovations to stimulate entrepreneurship in India. This research study reveals the effect of elements that encourage Customer’s taste to order through automated food delivery apps. The researcher has taken out firsthand research using 150 respondents residing in Madurai city using a non – probability convenience sampling method. The researcher used multiple regression tactics to achieve the objectives of this study. The Researcher has discovered that both stimulating and hindering elements combined with automated food delivery apps influence customer ordering choices, but the back discovery brings to bear harmful aspects.

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