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ISSN 2063-5346
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WOMEN COGINITIVE BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: A STUDY OF HOUSEHOLDS IN INDIA

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Somasekhar, G1, K. V. Geetha Devi2, and T. Kishore Kumar3
» doi: 10.48047/ecb/2023.12.7.66

Abstract

In the 21st century, business worldwide is drastically changing due to technological trends, and the internet revolution haschangedpeople‟s mindsets, particularly women‟s perception of day-to-daylifetransforming intoe-shopping. A knowledgeable audience might find this sentence hard to read. Consider simpler alternatives for straightforwardly, merchandise.The paper needs to propose to inspect the inclination of women toward online shopping in India. A sample size of 454 was picked to gather the essential information. The study‟s findings reveal that four factors extracted, namely Convenience and Communication, Technology & Time Management, Utility, and Security & Exchange, are significant factors influencing and motivating women toward online shopping in India.

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