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ISSN 2063-5346
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Willingness To Pay for Tourism Informal Sector Support Fund (TISSF) using Structural Equation Modelling (SEM)

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Mitch Lebouc ; Vani Ramesh; Vishal Chandr Jaunky
» doi: 10.31838/ecb/2023.12.si4.131

Abstract

The first article on WTP (willingness to pay) was published by Kohli and Mahajan 1991; Klingemann, Kim, Füller, 2019; Ke, Khanna, Zhou, 2022) with a conjoint analytical framework. According to them, WTP is “An assumption that the consumer has a reservation on price for a new product determined by his or her (estimated) utility for the product in relationship to the price and utility for his or her most preferred product among all product offerings in his or her induced set

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