In this paper explores how Innovation transforms Industries/Market, Suggesting a model to help firms to adjust with the different Innovative strategies in the market. Understanding and adapting to innovation in increasing the competition in globally. Innovative marketing concept is all about conducting market research in to customer needs, wants, behaviours and trends, develop a strategies or changes within product design, Introducing a new product in a unique locations, pricing and promoting a products in a unconventional way. The successful organisation can be viewed as those that most effectively interact with their environment. Firm must accept the in equitability of change by learning Innovation even above past success. The internet of things is the connection via Internet communication in technology. The Technology play a vital role in different streams like Production, Pricing, Locations, Promotional activities so on...one of firm’s most essential role is to find a balance between supporting new and established Innovations. The objective of this paper is to investigate the concept of marketing how it manifests itself in the context of enterprises and also understanding the Internet of Things how its plays a vital role in Industries.