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ISSN 2063-5346
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URBAN MOBILITY SOLUTIONS: AMIDST OF TECHNOLOGY SHIFTS & HOW FAIRLY RECIPROCATED BY OEMS OF ELECTRIC VEHICLES IN INDIA? : A STUDY

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SANJAY M. SATAV, Prof. SARANG DANI., Dr. ANAMIKA SINGH.
» doi: 10.48047/ecb/2023.12.Si6.039

Abstract

Ex-Researchers, based on a comprehensive study, would like to contemplate and assess the total course of the dispatch of an association called OLA-ELECTRICALS and its items, EV-Scooterette, because of the center chiefs of showcasing viz. Showcasing Marketing 4.0 (4)and Blue Ocean Strategies,(40) Green Marketing(41) and Green Production arrangements,(42) executed in all and its accomplishment as far as a beginning reaction, booking, and income collection. Researchers likewise are extremely excited about discovering how fire up can pool out the assets from the different quarters and development of a value of the brand in the beginning phases which will ultimately be changed over into Brand equity. Researchers could able to figure out how promoters have addressed the immense innovation gap in technology and follow the severe natural standard and give and set to shape a total upset in the metropolitan portability arrangements which is in a state of harmony with worldwide requirements and address the 360* purchaser direction. (3)(8)(11) The analysts explored the total promoting contributions of Ola-EV looks to enhance the talk on the execution of center showcasing blend with an extensive and definite survey of 36 articles, covering different papers, diaries from 2010 to 2020. (34) Through an assessment of hypotheses, settings, attributes, perceptions, and procedures like utilized in client need, showcasing gaps and tending to it through Blue Ocean and Green Production Technologies. This represents a complete and up‐to‐date outline of the exploration in this field of cutting-edge arrangements in metropolitan portability and sets a future examination plan to prod even more insightful research. (32)

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