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ISSN 2063-5346
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THE NEW TRENDS AND OPPORTUNITIES IN AGRICULTURE AND NATURAL RESOURCES MARKETING IN INDIA

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Swati Tiwari
» doi: 10.48047/ecb/2023.12.si5.039

Abstract

Agriculture and natural resources marketing in India have been undergoing a significant transformation in recent years. With the increasing population and the rise in consumer demand for organic, fresh, and healthy food, the agriculture industry is gradually shifting its focus towards sustainable practices. In addition, the adoption of advanced technologies and the growth of e-commerce platforms have created new opportunities for farmers and agribusinesses to market their products. This research paper aims to analyse the new trends and opportunities in agriculture and natural resources marketing in India. This study highlights the numerous market opportunities available in the agricultural sector, stemming from the diverse natural resources available. The production of high-quality and nutritious food crops is a key opportunity, driven by a growing global population and changing dietary patterns. Sustainable farming practices that promote soil health and conserve natural resources offer a way to meet this demand. Additionally, non-food crops such as fibre, fuel, and industrial raw materials present a significant opportunity for farmers and agribusinesses, given the increasing focus on sustainable production and the transition to a circular economy. Finally, natural resources in agriculture can also be leveraged for tourism and recreational activities, creating a unique opportunity for farmers to diversify their income streams and showcase their farming practices to a wider audience.

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