Purpose: The objective of the current study is to find out the social media factors that affect the purchase behavior of the consumer Design methodology: Descriptive design has been adopted qualitative research approach is used in this study. Findings: The main factors affecting the purchase behaviour of the consumer online reviews from others, price & discounts, transparent about the product, new product awareness, ignore false brand Practical implication: The practical implication is about giving information about factors have considered in social media by the consumer for making their purchase decision Originality/value of the paper: After initiating primary data collection and application of various tools for getting the research of the study. Factors considered by the consumer about social media for their purchase have been extracted Paper type: Empirical Research Paper