The development of internet technology that has occurred to date is inseparable from the increasingly high level of the internet service provider industry. In addition, the background of the acceleration of internet users is also inseparable from the number of Indonesian population that continues to grow from time to time, so that the internet becomes one of the important needs that are not limited. This is then seen as an opportunity and triggers every internet service industry player in providing the best service in order to win the competition. Various efforts are certainly made in meeting every demand expected by customers, for example through efforts to quality services provided, as well as the extent to which the company is able to assess the strength or brand value of a company in the eyes of customers. This study aims to determine and analyze the influence of service quality and brand equity on MNC Play's purchase decisions in Bandung City. The research method usedin this study is a quantitative method with a type ofdescriptive-causality research. The sampling was carried out using a non-probability sampling technique that was purposive sampling of the number of 102 consumer respondents who had made purchases or installed MNC Play internet in Bandung City. The data analysis techniques used are descriptive analysis and multiple linear regression analysis. Based on the results of descriptive analysis research, service quality, brand equity and purchase decisionsfor consumers in Bandung City as a whole are included in the good category. The results of regression analysis research show that Service quality and Brand Equity have a significant partial and simultaneous influence on the Purchase Policy at MNC Play in Bandung City.