The influence of environmental knowledge and environmental motivation on green consumption behavior in urban mobility needs to be given full attention because of the challenges of carbon emission reduction worldwide, the mission for green consumption behaviors in urban mobility, and the gap between environmental knowledge and environmental motivation and green consumption behavior. This research aimed to review the influence of environmental knowledge and environmental motivation on green consumption behavior in urban mobility, and to explore their influencing factors. MOA model was used to construct the model in this research, and a quantitative research was used based on a questionnaire survey. Questionnaires were randomly distributed to urban citizens in 9 national central cities in China. A total of 624 city citizens participated in this research, and 603 recovered questionnaires were valid. An AMOS-based confirmatory factor analysis (CFA) was conducted to test the reliability and validity of the observed variables and the latent variables. This research demonstrated that environmental knowledge and environmental motivation play a positive influence on green consumption behavior in urban mobility. Following the analysis, a green consumption behavior model was successfully constructed. The model could be applied in the new energy vehicle (NEV) industry in urban mobility and offer policy recommendations to urban policy makers and green consumption industries as the theoretical basis.