The paper begins with a discussion of digital marketing before going on to discuss its various forms, how it differs from traditional marketing, as well as its advantages, disadvantages, and current relevance. This study focuses on how digital marketing affects how people view a particular product. This study shows how people who are exposed to digital marketing can learn more about brands and how innovation has aided their growth. The assessment evaluates the efficacy of digital marketing tactics including member marketing, blogging, search engine optimization, mobile marketing, and email marketing. Understanding the connection between brand creation and digital marketing was the goal of this study. People are likely to remember the attention-grabbing headlines that glitter on their digital devices, such email and web search items, thanks to digital marketing. Digital platforms and resources are increasingly being used as part of multichannel branding and commitment campaigns to communicate a brand's positioning. Digital branding or digital correspondence are terms that can be used to refer to digital marketing.