Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
In this study, we investigate the ways in which big data and machine learning are affecting the digital transformation of the marketing business as well as the challenges that this industry has in terms of data and information management perspective. The research, which made use of data gleaned from the rise of digital technology, uncovered previously undiscovered opportunities for advertising.