Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
This study aims to analyse the effect of social media marketing communication on the attitudes of Generation Z consumers. The focus is on understanding how social media marketing communication influences the attitudes of this demographic group towards brands and products. The study will explore the various social media platforms used by Generation Z and the impact of marketing communication on their purchasing behaviour. The analysis will provide insights into the effectiveness of social media marketing communication in engaging and influencing Generation Z consumers.