ISSN 2063-5346
For urgent queries please contact : +918130348310

The Effect of Green Human Resource Management on Environmental Green Innovation Performance

Main Article Content

Dr. Malla Jogarao, Manoj Kumar Behera, Dr S T Naidu, Dr Tattikota Hemalata, Silvia Ruiz-Imbat, Ana Lita-Portilla
» doi: 10.48047/ecb/2023.12.si6.481


Artificial intelligence (AI) has significantly impacted human resource management (HRM) practices and operations. Nowadays, every company is moving forward by constructing innovative and ecologically friendly firms; Green HRM plays a critical role in integrating corporate environmental management with human resource management. AI has emerged to protect natural resources, assuring environmental sustainability while boosting business and increasing productivity. In this way, Artificial intelligence is an important part of HR Technology with the potential to eliminate or improve the performance of green hr practices. Besides, companies can use artificial intelligence for applicant screenings, job involvement, employee re-engagement, and career advancement with little resource use, reducing the ecological footprint. Green management refers to using human resource policies that encourage the optimal use of green resources inside company premises and enhance environmental sustainability. AI assists businesses in executing any duty more successfully and efficiently.

Article Details