Objective: The objective of the study is to know the application of management concept in rural India and practices among rural peoples in human relationship management, development of temples, pots, lakesfinancial literacy and marketing their agriculture products. Methods: The study conducted in southern districts of Karnataka and collected data without classifying respondents on age factor, as per the study, the concept of management is not new in rural areas. The name ‘management’ may be new, but they have knowledge about financing, savings, village policies in finance and human relationship management, they have idea on decision making and importance of collective decision marketing, their agriculture activities follow certain rules, and they have clear knowledge in inter-village relationship- these all give us a knowledge what they have in their life and social life. 450 responses from 25 randomly selected villages have participated in study and among 450, 414 were defect free and 414 responses were used for analysis with the help of SPSS application Results: Definition for the concept ‘management’ went under the change of water, as different economies going to become one global economy, scope of management and application of theories and tools of management widening in its application. Indian social systems, in fracture, and history give a wide area to understand the concept. Rural India and its practices would contribute a unique knowledge to management discipline. Conclusion: Management and its practices are not new in India; rural India shows how well peoples were applying management concepts and theories without knowledge about formal education in management.