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ISSN 2063-5346
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SYNERGIZING CORPORATE COMMUNICATION AND EMPLOYEE ENGAGEMENT: A COMPREHENSIVE REVIEW

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Gopa Das, Dr. Shubhangee Ramaswamy, Dr. Devidas Golhar, Dr. Parag Kalkar
» doi: 10.31838/ecb/2022.11.5.014

Abstract

Introduction: Communication is the kernel of humans’ life. Obviously, it is also having an impact on business. Corporate communications are a set of actions that benefits internal and external communications, to improve faith, trustworthiness, and positive sights of the organization. It plays vital part in the progress and development of any organization. It is about employees, managers, executives, and board members communicating within an organization. It is also had significance to bring desired changes in employee’s attitudes and performance which can help any organization to succeed and to achieve desired goals. The role of communication is significant for fostering employee engagement and nurturing the progressive culture in the organization. Effective communication in the organization can upsurge employee engagement, increase productivity, and improve business growth. The assurance and devotion which are vital to the long-time period is illustrated by engaged employees. The simplest way to increase employee engagement is communication. Employees are the assets of every organization. Organizations require to be exceptionally centered and being mindful to guarantee that the employee communication ought to be increased, so that they able to achieve their objectives with greatest utilization of human assets. This research paper outlines the use of corporate communication in organization and also discussed about the impact of same on employee engagement. Purpose: The purpose of this work is to learn more about the impact of corporate communication in enhancing employee engagement. Methodology: This study is based on secondary data. Various high-quality sources, such as Elsevier, Sage Publications, HBR and others were used to review the related research papers and articles. Result and findings: The study's findings all point to the fact that good employee communication leads to higher levels of employee engagement, which is linked to improved organisational growth. Employee engagement is strongly and positively associated with leadership styles. There is a relationship between supervisory communication, employee wellbeing, and employee engagement. Implications: Many researchers will use this study to expand their research, and companies will use it to include corporate communication for improved business performance.

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