The focus of this study is on the general public's opinion of the CSR efforts made by fastmoving consumer goods (FMCG) firms. Our findings lend credence to the idea that a company's commitment to CSR initiatives pays dividends in the form of increased consumer value, satisfaction, and loyalty to the brand as a whole. The results show that CSR activities increase customers' opinions of the company's value and their dedication, happiness, and loyalty. What sets this research apart and makes it so significant is its focus on consumeroriented CSR as a differentiating characteristic for businesses through strengthening relationships with customers and fostering new levels of perceived value. Despite their rising profile in the academic literature, the connections between CSR and consumer value remain murky. We were able to get a better sense of how genuine customers feel about CSR because we based our survey on a representative sample of these people.