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ISSN 2063-5346
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STUDY ON INFLUENCE OF MOBILE TECHNOLOGY WITH RESPECT TO ONLINE SHOPPING IN INDIAN CONTEXT

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*ABHILASH MISHRA1, RABI NARAYAN SUBUDHI2
» doi: 10.48047/ecb/2023.12.5.095

Abstract

Online shopping refers to purchase of a product or service at website with the help of an internet browser. Mobile technology has become an essence of online shopping. With the availability of 5G services by telecom operators’ people can shop online from across the globe as and when they fell like. The study focuses on the influence of mobile technologies on online shopping with respect to Indian context. The study further highlights how there are a shift in online shopping from websites to mobile apps by the introduction of various mobile technologies.

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