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Study of the Consumer Behaviour on the banking transactions

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Ms. Garima Malhotra, Dr. Aditi Agarwal
» doi: 10.31838/ecb/2023.12.si6.098


The traditional industry worldwide is undergoing rapid change due to the digital transformation, accelerated by constantly evolving technology. It is a widely accepted fact that the world has experienced five industrial revolutions to date. The trends in the integration of information technology and industry, which occurred during the last industrial revolution, are treated as a transformation and called Industry 4.0 . In Industry 4.0, information technology provides the connection between physical and digital systems. Industry 4.0 has given a substantial boost to banking digitization across the globe. Although internet banking was an essential component of retail banking even before the Industry 4.0, consumers moved online significantly post the transition. Moreover, this dramatic change continues today, internet banking has made bold steps, and the consumers want it to be part of various services. The research focusses on the issues lying behind Consumer behaviour in adopting digital banking as compared to traditional banking.

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