The research involved collecting comprehensive information on the pattern of wine consumption, wineries' information, best wine brands, wine festivals, people's preferences for drinking wine, the health benefits of wine, people's perceptions of wine, their level of satisfaction with wine, wine buyers' perceptions of wine, wine experts' knowledge of wine, as well as the taste and price parameters of different wine brands in the Nashik district.Primary and secondary data were collected in order to perform the research. Initial data were gathered through using close ended questionnaire method, and a thorough analysis. Analysis is carried out using several statistical tools. The main information was gathered via direct meeting with wine consumer of 15 Taluka in Nashik district. Discuss and interact with wine consumers in wine fest, visiting wineries, restaurants and bars in Nashik district. Data was collected at wine consumer, retailers and wineries at the time of wine festivals or events. Secondary data will be gathered from various government publications, the Indian Census Board, books, periodicals, wine magazines, Articles from journals, books, and the internet. Despite the fact that wine is frequently associated with women because it is their preferred alcoholic beverage, this study found that men consume 47.11% of wine and women consume 52.88%. Additionally, 35.55% of people consume and enjoy wine at wine festivals, 19.11% visit wineries to buy wine, 23.33% frequently visit bars to do the same, and 14.44% order wine with their meals at restaurants. 91% per cent of people in the Nashik district also say that wine is their preferred alcoholic beverage. Red wine consumption is more popular among Nashik District people. Red wine is consumed by 70% of individuals, because of its health benefits. 24% of people choose to drink wine over other beverages, and 94.44% of people are aware of the many advantages of wine consumption. White wine is preferred by 22.22% of peoples.