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ISSN 2063-5346
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SIGNIFICANCE OF RESOURCE MANAGEMENT STRATEGIES FOR MICRO AND SMALL ENTERPRISES IN THE POST COVID PERIOD

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Ms. Bhavya K R, Mr. Girisha T
» doi: 10.31838/ecb/2023.12.si6.002

Abstract

Resource Bootstrapping and Bricolage is a resource management strategies used to manage resource scarcity and it is become more evident in the post COVID period. The cascaded effect of demonetization, sluggish economic condition and parading fuel prices affected the firm performance adversely. Micro and small enterprises affected more who have less financial stability. The contraction of demand due to the fall in purchase power is one the challenges faced by the firms. A virtual downsizing was observed by shifting to digital platforms and implement automation to reduce operating expenses. The effect of sluggishness on labour centric firms are high compared to ICT based firms. This analysis was conducted in India and the sample space is 390 firm owners or managers. The tools used in this research include, ranking responses based on mean, and multiple linear regression models using predicted average to compare the effects

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