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ISSN 2063-5346
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SERVICE QUALITY AND CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING -A THEORETICAL FRAMEWORK

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Dr. Ratheesh K Nair, Name Dr. Rajni Mathur, Dr. D. Lavanya, Nagendra Yadav, Dr. Dipa Banerjee, Sindu Akilesh
» doi: 10.48047/ecb/2023.12.si5.062

Abstract

Purpose: To comprehend customer perceptions of the internet and online commerce and to understand the dynamics of online shopping acceptance. Research methodology: The aim of the study, the means by which data will be gathered, the sampling size, period, and method, the selection of the study's geographic area, the hypothesis, and the procedures by which the data will be analyzed and interpreted using a variety of statistical tools to ascertain the study's limitations and the validity of the data. Lin and Sun (2009).250 respondents were chosen at random from a population. The convenient sampling method is used to collect data from the respondents who are willing to take part in a research.

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