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ISSN 2063-5346
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Security and Privacy Factors for Metaverse Adoption in Thailand

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Noppadon Ratanavaraha, Chetneti Srisa-An
» doi: 10.48047/ecb/2023.12.5.282

Abstract

Since 2021, Metaverse has been the first complete online virtual world platform that provides a realistic user experience. To transform its service into a Metaverse application, Facebook changed its name to Meta, and the application has been widely adopted since then. As the market value of Metaverse has significantly increased, there is a growing need for increased security and privacy measures. Currently, there is a lack of research on the Security and Privacy Factors that affect Metaverse adoption in Thailand. This study aims to identify such factors by conducting a mixed methodology approach, combining questionnaires, e-Focus groups, and Fuzzy analysis with 15 specialists. Ultimately, the study identified 5 components and 25novel factors that are affected to the research.

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