This research paper aims to explore the impact of digital marketing strategies on the sales of fast- moving consumer goods (FMCG). The FMCG sector is highly competitive, and companies are increasingly using digital marketing strategies to reach and engage with consumers. This study analyzes the impact of different digital marketing strategies, such as social media marketing, email marketing, and search engine optimization (SEO), on the sales of FMCG products. The research methodology used for this study is quantitative in nature, and data is collected through a survey of consumers who have purchased FMCG products online. The survey is conducted using a structured questionnaire, and data is analyzed using statistical techniques such as correlation analysis and regression analysis