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ISSN 2063-5346
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PORTRAYAL OF WOMEN IN MOVIES AND MEDIA

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Dr Anjul Sharma and Dr. Nishi Sharma
» doi: 10.31838/ecb/2023.12.s1-B.247

Abstract

The multitude of people in India, consciously or unconsciously, believe that movies, or media in general, are often said to be a reflection of society. It has been debated whether the media is the real impression of society, but without any doubt the media has a large sociocultural influence on society. Things appear to have gotten worse in terms of displaying females in advertisements over time. In most recent advertisements, a woman is either doing household works or attempting to make her husband, who is reading a newspaper or suffering from a cold, feel better. A woman manages the entire household even if she has a headache or a backache. These advertisements may be seen as encouraging sexism. They bolster the widely held belief that a woman should forego her own comfort to be able to do household activities without tiring. The same has been true for soap operas prior to now and in the present. While many of these soaps contain the fact that women have more decision-making power than men, It's unusual to find such examples in real life. Furthermore, women who dress modernly and appear confident are more likely to harbour negative intentions than their more conservative and less modern counterparts. The following points would be highlighted in the present Research work.

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