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Performance Measurement in Entrepreneurial Marketing

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Mr. Siddhartha Shankar, Dr. Sanjeev Bansal, Dr. Preeti Mishra
» doi: 10.31838/ecb/2023.12.si6.097


This study attempts to look into how small and medium-sized businesses measure their entrepreneurial marketing performance (SMEs). It sheds light on how entrepreneurial marketing is evolving as well as how to respond to the marketing strategies that market innovators use. Entrepreneurial marketing doesn't search for the best circumstances to expand a business. This study examines the key components of entrepreneurial marketing tactics. In order to get more notable results for entrepreneurial marketing, this research aims to extend perspectives on the synergetic application of components. To determine the effect of specific aspects on an organization's performance, entrepreneurs were polled using a structured questionnaire. Additionally, the effects of gender and overall experience were examined.

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