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ISSN 2063-5346
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Perception Towards Generic and Branded Medicines and its Impact on the Acceptability of Generic Medicines: An Empirical Study among Indian Youth

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1. Jyotsna Pandey, 2. Shipra, 3. Dr. Shilpa Gopal, 4. Dr Sonia Rathee
» doi: 10.48047/ecb/2023.12.si4.297

Abstract

In many areas of the world, the idea of a generic prescription is commonly accepted. However, it has yet to be successful in gaining popularity in India because of product quality mistrust and lack of availability. However, the Indian government has started what is known as Jan Aushadhi shops, which are exclusive generic medication stores. When prescribing and delivering medications, doctors and pharmacists face a conundrum. The Indian government is encouraging the use of generic pharmaceuticals to lower the cost of health care. How well pharmacists and physicians embrace these initiatives will be crucial. Although it is among the less-discussed issues in medical school, using generic drugs and their accessibility is crucial for providing people with affordable healthcare. The study had considered 213 respondents to know the factors that determines the “Perception towards generic and branded medicines” and its impact on the acceptability of generic medications and concludes that there is significant impact of “perception towards generic and branded medicines” on the acceptability of generic medications

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