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ISSN 2063-5346
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PEOPLE’S PERCEPTION ON GROWTH OF TOURISM: A CASE STUDY OF ARUNACHAL PRADESH

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Munmun Mondal1, Aakriti Sharma1, Jai Karan Singh1, Asutosh Goswami2*, Monisha Hembram3, Sampi Yangfo4
» doi: 10.31838/ecb/2023.12.3.078

Abstract

The eastern most boundary state Arunachal Pradesh, plays a significant role both geographically and geopolitically in this Indian subcontinent. The lash green forest cover, the adobe clouds of this Himalayan state make the surroundings with a spell bounding beauty and attracts thousands of visitors across the globe every year and make it a perfect tourist destination for nature lovers. The state with its diverse socio-economic background, intricate river morphology with distinct hydro-geomorphic properties with special emphasis to the study area make a phenomenal ambience to showcase its beauty in more diverse way. The present study identifies the strengths, weaknesses, opportunities and threats (SWOT) present in the successful growth of state tourism based on the primary survey on 200 respondents through a well-structured questionnaire. According to the respondents, the unique geographical diversity is found to be the major strength in the growth of tourism in the study area. But the lack of hotel facilities and increasing climatic variability are considered to be the major weakness and potential threat respectively for the successful growth of tourism in the study area; and conservation of natural ecosystem can be a major step for the tourism development in the state.

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