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BIOCHEMISTRY OF FASTING โ A REVIEW ON METABOLIC SWITCH AND AUTOPHAGY.
Volume - 13 | Issue-1
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ONE-POT ENVIRONMENT FRIENDLY SYNTHESIS OF IMINE DERIVATIVE OF FURFURAL AND ASSESSMENT OF ITS ANTIOXIDANT AND ANTIBACTERIAL POTENTIAL
Volume - 13 | Issue-1
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MODELING AND ANALYSIS OF MEDIA INFLUENCE OF INFORMATION DIFFUSION ON THE SPREAD OF CORONA VIRUS PANDEMIC DISEASE (COVID-19)
Volume - 13 | Issue-1
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INCIDENCE OF HISTOPATHOLOGICAL FINDINGS IN APPENDECTOMY SPECIMENS IN A TERTIARY CARE HOSPITAL IN TWO-YEAR TIME
Volume - 13 | Issue-1
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SEVERITY OF URINARY TRACT INFECTION SYMPTOMS AND THE ANTIBIOTIC RESISTANCE IN A TERTIARY CARE CENTRE IN PAKISTAN
Volume - 13 | Issue-1
ONLINE SHOPPING BEHAVIOUR VIA AI ENABLED SHOPPING PLATFORMS: A CONCEPTUAL FRAMEWORK
Main Article Content
Abstract
The study aims to investigate the impact of various attributes of online shopping platform on purchase intention of consumers. Convenient sampling was employed to collect data through an online questionnaire from 380 adult customers of major shopping platforms in Chennai region. The independent variables for the study are Shopping Experience, Risk Perception and Website quality and the dependent variable is Purchase Intention. Structural equation modelling (SEM) with maximum likelihood estimation (MLE) via AMOS 23 was used. Modified S-O-R model explained considerable variation in online Shopping. The study showed that AI Shopping experience and Perceived Use are significant and positive predictors of Purchase intention and there exists no significance between Perceived Ease of Use and Purchase intention
