Tourism plays an important role in the economic, cultural, social and industrial development of our country, travel and tourism sector has not received much consideration from the researchers in the past. However, at present various research institutes, universities and field researchers give importance to this sector and publish many literatures on tourism which enhance the knowledge of future researchers. The purpose of this study is to contribute towards the better understanding of current operation which is internet as a tourism information searching and reservation channel. This study also investigates the client’s future intentions on reservation in travel services online and to contribute towards the better understanding of the current operation of the internet as travel information searching and reserving channel