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M/s TABP Snacks and Beverages โ€“ Management through Flexibility and Resilience

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Dr. R. Prabusankar and Mr. Prabhu Gandhikumar
ยป doi: 10.48047/ecb/2023.12.si6.512


M/s TABP Snacks and Beverages was set up in the year 2015 in Coimbatore. The enterprise was started after identifying an untapped market segment at the bottom of the pyramid for low-cost, good-quality beverages like fruit juices and carbonated drinks. The company had a growth plan for the year 2019. As the monsoon failed in the year 2018, there was a shortage of mango pulp in the year 2019. The country went into 'lockdown' mode by the end of March 2019 due to the spread of Covid-19 infection. Raw material and finished product movements got affected due to Covid-19. Demand for the products dropped down drastically. The company did its best to stay afloat and has successfully overcome the crisis and is now revisiting its growth plan

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