“Green Age luxury is where eco-innovation meets ethical allure.” This research paper delves into the evolving landscape of luxury in the era of sustainability and ethics, aiming to understand how luxury brands can reposition themselves to cater to the environmentally and socially conscious consumers. Employing a comprehensive research methodology with primary and secondary sources, it conducts a real-time case study analysis of three prominent luxury conglomerates - Hermès, Kering, and LVMH - scrutinizing their distinctive approaches to integrating sustainability and ethics into their business strategies. Findings underscore the successful navigation of sustainability, ethics, and luxury as these brands effectively incorporate sustainable materials, processes, and ethical branding, emphasizing their dedication to environmental and social causes. The study's practical implications emphasize the need for luxury brands to align their operations with environmental and ethical principles, appealing to a broader consumer base while ensuring long-term viability. Originality lies in the paper's in-depth analysis of these luxury conglomerates' sustainability and ethics strategies, offering real-time insights into the evolving luxury landscape and contributing to a deeper understanding of luxury redefined through responsible practices in the Green Age.