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Knowledge, Attitude and Practices of Consumers in E-Commerce Transactions

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Gulshan Kumar
» doi: 10.31838/ecb/2023.12.si6.428


To evaluate the knowledge, and attitude of consumers in e-commerce transactions. Materials & methods: A total of 20 subjects were enrolled. E-commerce transactions were included and thus 50 respondents had participated in the study. Questionnaires were used. There are 5 questions about respondents' background in part A. In part B, there were ten questions that measure the level of knowledge among respondents in e-commerce transactions. Each question contains two options which were; 1 = Yes, 2 = No. Data were analyzed by using the SPSS software. Results: 97% of the respondents answer correctly the statement "E-commerce is the buying and selling of information, products and services via computer networks". This shows that the majority of consumers know the function of e-commerce. Conclusion: If the consumers' attitude towards e-commerce is positive, it is more likely that they will engage in e-commerce transaction.

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