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ISSN 2063-5346
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K-MEANS CLUSTERING APPROACH BASED INTELLIGENT CUSTOMER SEGMENTATION TO INCREASE SALES USING CUSTOMER PURCHASE BEHAVIOR DATA

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1P. Vishal, 2Dr.G.Venkata Koti Reddy
» doi: DOI: 10.48047/ecb/2023.12.7.350

Abstract

Currently, e-commerce platforms are increasingly used and can be found in almost every business. An e-commerce system is a platform for internet marketing and product promotion

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