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ISSN 2063-5346
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JALANDHAR-A CITY OF OPPORTUNITY FOR WOMEN ENTREPRENEURS

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Varun Singh1*, Arman Kumar2 , Dev Kok3 , Shruti Dubey4 , & Dr. Ganesh Digal
» doi: 10.48047/ecb/2023.12.si5a.0298

Abstract

Despite making up half of the population of the nation, women's ascent as business owners has given the industry a fresh outlook. Consequently, the speed of growth in industrialized nations has slowed as a result of greater contributions from women. The labor force participation rate of women in India is lower than that of men. The advancement of society and the economy depends on women's entrepreneurship. The goal of the present research is to investigate and comprehend the dynamics, persona, and notion of women's entrepreneurship in India. This study's specific objective is to examine the small business owners in the Punjab region of Jalandhar who are women. The selection criteria for this subject were based on the abundance of research papers on female entrepreneurship in India that were also accessible on Google Scholar, EBSCO, and other databases. The research examined how the respondents to the survey had identified their issues and sources of inspiration for starting their businesses. Finding trends and patterns in women's engagement in Jalandhar is the goal of this research. The snowball sampling methodology, a non-probability sampling technique, was used to choose the women entrepreneurs as research participants. Women who owned and managed companies in a variety of industries, including manufacturing, services, and distribution, were included in the research. To collect information for empirical analysis and accumulation, data-gathering techniques were used to contact women business owners who operated fashion boutiques, tuition centers, tiffin services, and small businesses. These findings show that empowering entrepreneurship education is necessary to encourage women of all ages and socioeconomic status to start their businesses. The survey was able to conclude that women entrepreneurs in Jalandhar had a positive attitude

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