Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Aim: Innovation is not only a process in today's business environment, but it is a set of innovative components that include sustainable environmental needs, production process needs, industry and market changes, and demographic composition. Several surveys conducted in recent years suggest that the significance of innovation in the business model is increasing. This study investigates the effect of the orientation to process and behavioral innovation on improving the performance of service organizations