The paper describes an intervention related to outcome-based education. The intervention was carried out as part of ‘New Directions’ program conducted jointly by Thapar Institute of Engineering & Technology, India, and the Centre for Academic Practice and Student Learning (CAPSL), Trinity College, Dublin. It was carried out in a course entitled ‘Marketing Management' taught to the first-year students of the MBA program. The intervention had three objectives, namely, stimulation of creative instincts, facilitation of group work, and familiarity with the concept of peer assessment. The students participated in a group-based class activity. Each group was required to make a presentation to depict its philosophy (what the group stood for) and the mission (what the group intended to achieve in the two years of the MBA program) through brand elements like a brand name, a logo, a tagline, and a jingle. The groups were ranked on the basis of peer assessment.