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ISSN 2063-5346
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Information Communication Technology in India – ‘A study on Grass Root Informatics (GRI) and Community Radio as a supplement to Social Media’

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Ms. Sonali Srivastava, Dr. Mukta Martolia, Mr. Archan Mitra, Dr. C P Rashmi, Mr. Lalitank Jain
» doi: 10.48047/ecb/2023.12.si4.358

Abstract

The global diffusion of the information and communications technology (ICT) and community radio provides developing countries the opportunity to reduce the economic gap between the developing and the developed countries. Implications: But there has been insurmountable shift in today’s information and communication discourse. ICT and community radio is no more a mere tool for dissemination of information rather it has been useful in bringing mass revolutionary changes in the society, a very exciting example is CGNet Swara . Grass root or village level use of ICTs and community radio has become so much more acceptable than it was a decade back. Today with the insurgence of social media as a platform for information sharing there has been considerable amount of change in the concept of wellbeing which was limited to economic gap before. Today information gap is also considered to be a measurement criterion for validating the rift between the developing and the developing countries. Objective: This paper is an endeavour to explore into the areas of grass root informatics and how ICTs and community radio can be made a driving force towards bringing information closure within the community. Methodology: To fulfil this objective the researchers have taken two methodology approach of literature review and case study. Findings: The research provides us with some interesting answers which when evaluated can be seen as a synergy between ICT, radio and community. Community use ICT and new media and community radio provide information to the community therefore the functions being same provides more immediate communication and more effective communication possible. Implications: Grassroots informatics is the use of ICTs by community members to address local issues and enhance social, economic, and political engagement. It improves access to information, promotes community involvement in programming and decision-making, increases sustainability, youth engagement, and facilitates advocacy campaigns and social movements. Overall, it supports increased civic engagement, social justice, and sustainable development in community radio

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