.

ISSN 2063-5346
For urgent queries please contact : +918130348310

INFLUENCE OF GLOBALIZATION ON THE ADVANCEMENT OF WOMEN ENTREPRENEURSHIP IN INDIA

Main Article Content

Dr. Meenakshi Sharma, Dr.Vatsala Gaur
» doi: 10.53555/ecb/2022.11.5.043

Abstract

In India, the government has enacted numerous laws and initiatives aimed at fostering women's entrepreneurship. There is a notable eagerness among Indian women to embrace new challenges, assume leadership positions in economic, social, and political spheres, and actively contribute to the country's overall development through business ventures. While many women are engaged in small cottage enterprises, there is a growing trend of women establishing businesses across diverse sectors. To navigate the challenges posed by global markets, female entrepreneurs need to demonstrate resilience and strive for excellence in the current business landscape. This study delves into the experiences of female entrepreneurs in India, highlighting the evolving economic, social, cultural, and psychological attributes that contribute to their entrepreneurial endeavors

Article Details