.

ISSN 2063-5346
For urgent queries please contact : +918130348310

Impact of Social Media Projection and Rejection on Celebrities of Popular Entertainment Industries in the Asian context

Main Article Content

Sreedevi VK , Dr. Divya Kumari KP
» doi: 10.48047/ecb/2023.12.8.21

Abstract

The combination of Mass Communication and Psychology talks about the relationship between Media and Human behavior in a larger context. It also stresses the influence and consequences of the interaction of the same. In other words, it is also a continuous loop in which the advent of technology and other developments in terms of Mass Communication reciprocates with the consumer’s response which eventually stresses Media Psychology. The study focuses on Projection in terms of Media hype given to the individual and the traumatic impact which is Rejection in terms of being replaced by another person on an individual level. The first portion which talks about projection is the media’s role in promoting the individual and thereby making him or her popular and also acknowledging and accepting the individual’s capabilities in relation to publicity stunts. The second portion stresses post-publicity stunts, where the individual feels rejected and this mental trauma leads to depression and eventually leads to suicidal tendencies. In order to understand the consequences, the methodology used by the researcher is Case Study Analysis which would portray difficulties from different levels, which ranges from social, cultural, family, or psychological backgrounds that the individual faces during this period and the then percentage will educate us on how many individuals would be victims of this dangerous cycle. The researcher has also identified the importance of this subject as numerous voiceless people might not be able to communicate their obstacles and which leads to depression and further suicidal tendencies

Article Details