Marketing through social media is now a great way to communicate with customers and social media. Social networking provides a way to interact with the community through social networking and websites. In this media marketing social media promotion and marketing in social media advertising methods its development and benefits are discussed. This study examines how marketing on social media in the city of Chennai compares to consumers. The conclusion is that consumers' purchases are more influenced by social media. This creates a huge demand for information exchanges and for the poor and rural-urban areas and many social media in this era is very profitable.