Due to the augmentation of technology, the traditional marketing mix components of awareness, preferences, and product attributes are not exactly able to influence the behaviour of customers. Particularly in the case of green marketing products, marketers require a different approach to communication to reach their customers. The main objective of the research is to test all six hypotheses of the green marketing communication of marketers and the impact of green marketing communication on consumer behaviour towards the purchase of green products. The researcher selected the Kottayam district in the Kerala state of India as a research area and used a convenience sampling method to collect 510 responses, comprising all the taluks in the district. It is concluded that green marketing communication is essential for product promotion and awareness among consumers, integrated communication has the strength to change the complete behavioural aspects of customers of green products