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Meenu Rani, Ashish Hooda
» doi: 10.48047/ecb/2023.12.9.292


The earth has been genuinely shaken by the COVID-19 pandemic. Its effects are still being felt by us. Our manner of life, how we receive our education, and how we conduct business have all been completely altered. It has presented us with a lot of difficulties, but it has also presented us with a lot of chances. The effects of this extraordinary crisis are felt strongly in every area. The effect of COVID-19 on Haryana's online apparel buying is covered in this research report. Before the epidemic, online shopping was growing quickly; nevertheless, it saw a boom during and after the pandemic. Future growth is anticipated to be similar to this. The study provides examples of how customers' purchasing patterns and preferences have changed. The obstacles and opportunities that online clothing retailers in Haryana face are also covered in the report. It provides an overview of the evolving dynamics of the Indian online shopping market with a focus on the garment industry. The study draws on secondary data analysis and incorporates the thoughts and experiences of certain online retailers of clothing.

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