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ISSN 2063-5346
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Impact of Brand and Marketing on Consumer Buying Behaviour

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Tanay Rishipathak
» doi: 10.48047/ecb/2023.12.10.815

Abstract

According to the 2015 Nielsen report on India’s Book Market, India is home to both over 9,037 publishers who directly employ over 40,000 people, as well as over 21,800 organized and unorganized book retailers. India's overall book market, worth INR 261 billion. The Indian publishing sector is also mostly fueled by its sale of textbooks and educational content. The Emedia, book, and periodical publishing industry includes various activities related to theproduction

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