Organizations are striving towards sustainability strategies to make them cleaner and environmentally friendly firms. In this study, the automobile firm is studied to identify how flexibility has been adopted by the firm to make them more sustainable by achieving sustainable development goal 7 in the automobile sector. The flowing stream strategy has been applied to the automobile (AM) firm in selected case. All the aspects of flexibility have been analysed in term of change and continue forces. These forces further been analysed to define the type of flexibility firm is following. The final outcome of this study is the conceptual framework for flexibility to adopt sustainability with strategic suggestion to maintain flexibility which helps to maintain sustainability in organisation.