Consumer interest in buying is an important factor for companies in improving business continuity and profit. Starbucks Coffee is a well-known coffee brand that has high consumer interest despite its high price. Factors that influence consumer interest in buying include green marketing and brand equity. Green marketing relates to increased environmental awareness and environmental issues that affect a company's activities, while brand equity relates to a company's image and reputation. The purpose of this study is to determine the impact of green marketing and Starbucks brand equity on consumer purchasing interest. This research was conducted in Bandung, West Java. This type of research is descriptive research with a quantitative approach, namely the distribution of questionnaires conducted on 400 respondents using non-probability sampling techniques. The data processing conducted in this study was conducted using SmartPLS 4.0 software. The results of this study are as follows: (1) there is a positive and significant influence of green marketing on consumer buying interest in Starbucks Coffee, and (2) there is a positive and significant influence of brand equity on consumer buying interest in Starbucks Coffee.