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ISSN 2063-5346
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GLOBAL BUSINESS CHALLENGES AND OPPORTUNITIES

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Dr. Rashmi Santosh Bafna
» doi: 10.48047/ecb/2023.12.si5.070

Abstract

There was a large wave of Western multinational investment in developing countries during the first wave of Globalization before the 1920s.Decades of subsequent de-globalization saw in developing the proportion of FDI in the world The country declined sharply and it has remained well below pre-1914 levels during the second global economy starting in A working paper from the 1980s shows how management strategies were shaped by the context of each historical period. It provided a mixture of opportunity and risk. In the first wave of globalization, MNEs sought access to resources、The government often gave exclusive contracts and lucrative deals to build business. Major The management challenge was to overcome logistical challenges to enable the export of minerals and other goods Into the global value chain. During the great reversal, the main challenges faced by multinationals were political. what companies needed、 They try to strengthen their local identity, especially by building political contacts with assertive host governments Localize their management. There was little need to adjust the product to a highly protected market or to accommodate a limited market Local competition. In the modern world economy, political risks have partially declined with the spread of liberalization And the waiver of anti-foreign restrictions. But the corporate strategy had to carefully manage the relationship with The government's emerging markets, or at least the larger and more rapidly growing markets of Asia and Latin America, are: Increasingly seen as indispensable by MNEs in any industry. They were both places to assemble manufactured goods. And find the lower end of the global value chain, and activity in the fast-growing market.

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