Today the advertisement has a great impact towards the customers, where it has great probability to transform the attitude of the consumers and massive creativity in its execution. In recent years, most of the advertising agencies have confined the area of empowering women by observing and encouraging the ad campaigns. The analysis's goal is to look into advertisements that support women's empowerment in contemporary advertising. There are extremely few advertisements that emphasis women's issues, articulate their new viewpoint, and promote gender equality in society. There is no attempt to portray women as superior to males; rather, they must stand on an equal footing and be given the same opportunity to demonstrate their resolve. In this study content analysis was used to find the advertisement that portrays empowerment of women which have created an impact in the society. The government has taken a number of measures to address the safety and societal concerns of women, but there is still room for improvement in the way the regulations are implemented. So, this study allows us to determine the portrayal of women in the advertisement and impact towards the women in Coimbatore district.