Over the last few decades, the cosmetics industry in India has expanded at a dizzying rate. The rapid growth of the cosmetics industry can largely be attributed to increased consumer awareness of hygiene and beauty brought about by technological progress, globalization, and rising incomes. Today's women's attitudes and behaviors toward buying and using cosmetics have undergone a sea change as a result of a confluence of factors, including but not limited to changes in lifestyle, increased disposable income, increased advertising, rising status, population migration, demand for superior quality, shifting consumer preferences, and advertisements. Women's purchasing power has increased thanks to the increasing number of women in the labor force over the past decade. The beauty industry in Andhra Pradesh benefits from having a sizable customer base. Andhra Pradesh's high literacy rate and rapid urbanization have contributed to women's ascent in the workforce, driving up the demand for beauty products in the state. In the present investigation, questions regarding the shopping habits of female cosmetics buyers are posed