Because of the imperceptibility problem, the apparel industry has often struggled with the challenge of product recall. This product's imperceptibility to touch and sense has long been linked to the trust factor of online purchase. Aim of the study: This study aimed to investigate if e-website signals like visual product presentation and perceived interactivity had a substantial impact on young people's purchase intentions when online buying trust is taken into account. As online buying trust is a crucial component under the unique circumstances of risk and insecurity, the article looks at e-trust as a mediating factor filling in the vacuum of earlier studies that fails to believe in the glow of a customer actions perception. Online shopping is an activity that involves direct connection between processors and customers, acting similarly to the concept of approaching a salesperson in a traditional store with the goal of making a purchase. Online trust seeks to serve as the pertinent salesman in the online world as a result. Methodology: In the current research work, a web-based survey was conducted with a 252 sample size of respondents who fall into the Youth category and were evenly distributed between male and female respondents. The data were evaluated using SEM. Implications: Results from the extensive assessment of all the required cues for the study have a considerable impact on purchase intention, which is mediated by online shopping trust. Because these are important indicators that influence a customer's decision to buy, marketers and sellers of online apparel websites must pay attention to the contents of the website